2. Launch

GET IT RIGHT – THERE’S ONE CHANCE TO LAUNCH A NEW BUSINESS OR BRANDED PRODUCT

Launch Campaigns are like a project plan in the construction industry. All moving parts are documented, and nothing
is left to chance. We build Anticipation within the target audience, we drive active Engagement and deliver a complete qualitative and quantitative Post Launch evaluation. Our launch strategy considers financial and other resources. We may enter slowly and build reputation over time or we may need to drive immediate awareness with broad based social content and traditional media channels.

Our Creative delivery is aligned to brand values and the business plan. We create events that are talked about and promoted within the industry. An event that makes the industry and social news. Our launch plans can be single site or a rolling roadshow which we take to all key markets to have local engagement.

Brand management disciplines mean that Media and Customer messaging is consistent to the key features of the business or brand identified as sales drivers.