4. Maturity

BUSINESS IS GOOD BUT RATE OF
SALES GROWTH HAS OR IS SLOWING

The good thing is there are plenty of options to consider ranging from low-cost maintenance activities through to extending the brand into new markets or segments which the company currently does not work in.

The question to answer is ‘How do we get back to strong growth?’.

Building and maintaining a recognised and high reputation branded business can provide a long term ‘cash cow’. An established business brand makes marketing tasks more efficient as brand preference and awareness is in place with clients. Cash flow from existing business helps fund new product development and new market entry.

Following analysis and review with the client we develop activities such as:

Brand differentiation contributing to product or service reformulation for focus group and client testing.

Creative development and communicating new package of Features Advantages and Benefits to existing segments

Paid media advertising & social content to reinforcing existing product offer.

Intensified specific distribution and key account promotional activation programs into business or direct to user/consumer market.

Qualitative and quantitative research of new market segments and identifying potential workflow blockages – for example moving from servicing large scale domestic housing on ground block builders to high rise residential builders. Or moving a furniture textile design portfolio into fashion garments.

Key account manager and sales team support materials including C-Suite presentation materials, video’s, online promotional sites.

Financial modelling to assist evaluation of options and potential impact of strategies.

Negotiation of partnerships and tie-ins with promotional partners.