6. Revitalise

BRAND REVITALISATION AND BRAND EXTENSION

The signs can come slowly or literally overnight. Sell-through rates at retail or tender acceptance at trade level slows down. Or a major client strikes an exclusive supply deal with a competitor and you lose 20% of your sales in a quarter. That’s the time to Revitalise.

On a more positive note if your brand has a solid relationship and you know your clients with deep insight then maybe you could extend your brand into new categories. That extension could be within your own category or entering a new category or business and bringing your customers with you on the journey.

Brand revitalisation and extensions can lead to a new growth for an established brand. It’s a challenge with multiple activities to be coordinated and communicated across the company, supply chain partners and clients. On one level is it creative and the other disciplined project management to the smallest of details and cost.

We look to understand how your clients and distribution network relate to your brand and how they view you.

• Brand attributes and market audit
• Analysis and evaluation of brand revitalisation presentation
• Creative exploratory and focus group testing for brand extension opportunities
• Brand, Visual and Graphic manual preparation including Vision, Objectives, Personality, Values, Culture, Vocabulary and Benefits
• Project management